Why More Exhibitors Are Upgrading from Shell Schemes to Hired Modular Stands

Why More Exhibitors Are Upgrading from Shell Schemes to Hired Modular Stands

By Brad Green, Operations Director, ExpoDay

At trade shows across the UK, many exhibitors start with the standard shell scheme stand provided by organisers. While functional, these basic stands often limit branding opportunities and overall impact on the show floor.

Increasingly, exhibitors are choosing Bematrix modular stand upgrades to maximise their presence. Modular systems allow for taller walls, usually 3m high, with the option to extend to 4m for a truly commanding presence. This extra space gives exhibitors more room for seamless impactful graphics, messaging, and brand visibility.

Modular stands also provide greater flexibility and a custom appearance. Counters, plinths, AV screens, platforms and integrated led strip lighting can all be included, creating a professional, engaging environment that draws visitors in. Spotlights on adjustable arms and thoughtful furniture placement add a finishing touch, enhancing the overall visitor experience.

From a practical perspective, modular upgrades are a smart investment. The costs are often modest when weighed against the potential return on increased visitor engagement and stronger brand impression.

Having overseen hundreds of installations, Brad Green brings extensive experience to every project, ensuring each stand is set up efficiently and handed over to clients ready to impress. Exhibitors consistently thank the ExpoDay team for transforming their spaces and bringing their brand to life on the show floor.

As trade shows become increasingly competitive, upgrading from a standard shell scheme to a modular stand is an effective way to stand out, maximise branding, and create a memorable visitor experience.

Example shown. 4m x 3m x 3m high, what stand space have you booked?

Please get in touch sales@expoday.co.uk